Using the Owner's ROI Report

Use your Owner's ROI report for direct insight into how PetDesk aids the growth of your business! After two full calendar months live with PetDesk, data is available in the PetDesk Communications dashboard, where you can track and analyze PetDesk Generated Revenue, Digital Confirmations, and Appointment Reviews on a monthly basis.

Note: As these reports are built on PetDesk data, it may take a few months to show our impact on appointments and communications.

How to use:

At the top right, slide the toggle between annual and monthly data:

Check out the tooltips and hover over each individual chart for more information and specific breakdowns:

Video walkthrough of the Owner's ROI report, as well as other Business Insights reports: Business Health Reporting.

More guidance on breaking down your business insights? Reach out to your dedicated Customer Success Manager.

 

DEFINITIONS

Direct Revenue

• Estimated revenue generated directly from the PetDesk mobile app & web requester
  Calculation based on a $160 average cost per appointment (determined by internal data)

Indirect Revenue

• Estimated revenue generated from appointments and med refills scheduled within 3 weeks of PetDesk sending Health Service Reminders (total does not include direct revenue)

Total Digital Confirmations

• The total count of appointments re-confirmed or cancelled by clients using PetDesk communication channels (i.e mobile app, email, and/or text)

Hours Saved

• Approximated # of hours on the phone saved by PetDesk’s services in scheduling appointments
  Calculation based on a 5 minute per call average (12 appts = 1 hr)

PetDesk Generated Total Revenue

• Sum of your annual PetDesk Generated Direct & Indirect Revenue displays on this graph
• Stacked bar graph displays your total revenue year-to-date.
• The top portion of the stacked bar displays the revenue added in that month

Dollars Saved

• Total annual sum of dollars saved displays on this graph
• The line graph displays dollars saved each month, calculated by multiplying the number of digital confirmations by $14 (an estimation of savings in time and reduction in no shows)
  • ($160 average appointment cost * 10% average no show rate) + $15 average hourly wage = 27.5/2 = $14 savings that each digital confirmation is valued at

Total Reviews

• Total reviews over 12 months displays on this graph
• The number of client reviews each month through PetDesk communications over the past year

Average Review

• The average client review rating on a scale of 1 to 10, over the past 12 months
• View your individual reviews on the PetDesk Reviews page, located in the sidebar menu

NPS (Net Promoter Score)

• Your Net Promoter Score (NPS) is calculated by subtracting the percentage of detractors (ratings 1-6) from the percentage of promoters (rating 9-10). Neutrals are disregarded (ratings 7-8). Scores are between -100 and +100
• How does a high Net Promoter Score promote growth? Learn more here!